A fashion industry veteran with 25+ years’ experience in in NY, London, Washington DC, Miami, and Naples Florida across start-ups, SMEs, and large corporations. Her focus is to identify and execute revenue-enhancing projects to achieve higher ADS, profit margins, and happier customers.
I believe business thrives in a collaborative environment. My objective is to elevate brand growth, exposure, and profits. I do this by focusing on business development through the full company process to identify profitable opportunities for expansion.
Business Development Director and Marketing Director all in one. Most companies cannot afford to keep a Chief Marketing Officer on staff, so working with me enables smaller businesses to leverage the external experience for a fraction of the cost. I analyze your current business and marketing, author a roadmap to get your business where you want, point you in the direction and manage and execute results. Are you launching a new product, repositioning, or refreshing your brand, or looking to expand into a new area, I am the person to help you get there.
Luckily, I don’t work alone, I have an amazing network of partners I collaborate with, allowing you access to the best talent to match your budget and company culture.
Business Development
Authoring roadmaps to grow your brand exposure & profits.
Branding Elements
Directing print, digital, web, and merchandise development programs.
Advertising
Strategy, Paid Advertising, Email Marketing, Digital .
Partnerships
Tastemaker Endorsement and Brand Collaborations.
Traditional Public Relations
Press Releases and Story Pitches.
Social Media Management
Strategy, Content Creation, Influencer Management and Account Management.
Local Market Introduction
Events & Experiences
Retail Buying & Merchandising
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